It is being made available for €69 in combination with an Epic combo full pack or as a standalone service for €199.99.
With Apple TV 4K, Proximus customers can use the Apple TV app to buy or rent movies, subscribe to Apple TV+ and Apple TV channels, as well as enjoy Apple Music, Apple Arcade and thousands of other apps, including games, fitness and education, all through one device built for the biggest screen in the home.
Thanks to the integration of the Proximus Pickx app, customers get access to the Pickx TV platform, offering a personalised content experience available on every screen, with more than 80 channels and a variety of on demand content options.
Furthermore, Proximus customers receiving Apple TV 4K enjoy a limited time offer of one year of Apple TV+ included for free.
Commenting on the development, Jim Casteele, chief consumer market officer at Proximus, said:” I am particularly proud that we can now offer Apple TV 4K as an alternative for our classic set-top box. By adding Apple TV 4K to our portfolio, we extend the range of possibilities to offer all our customers the TV experience of their preference. At the same time, we take another step forward in the continuous enrichment of our content offer, ensuring that our customers have access to the best content on all their screens”.