Salto, the streaming platform operated by France Télévisions , TF1 and M6, has begun initial tests to a panel of around 300 consumers.
The coronacrisis forced the partners to push the launch back into the autumn, instead of the start of the new school year. Salto intends to spend the summer months on building its library to 15,000 hours of programmes at launch, later rising to 20,000 hours.
“We are in the starting blocks for the fall launch. With this in mind, we are starting a test phase on Wednesday,” said Thomas Follin, general manager, Salto. He admitted that the health crisis had delayed filming, post-production and dubbing in international series.
The platform will have an offer spanning films, series, documentaries, youth TV, news, reality TV. It is yet to announce its pricing, but it is expected to be in a range between €5 and €10 per month.
It’s anticipated the test phase will last through the summer.