Germany’s domestic football league Bundesliga has chosen Amazon Web Services (AWS) as its technology provider to deliver more in-depth insight into live broadcasts of Bundesliga games and a personalised viewing experience.
Bundesliga will use AWS artificial intelligence (AI), machine learning (ML), analytics, compute, database, and storage services to deliver real-time statistics to predict future plays and game outcomes, and recommend personalised match footage across mobile, online, streaming, and television broadcasts.
Using other AWS ML services, Bundesliga will also build a cloud-based media archive that will automatically tag specific frames, from its more than 150,000 hours of video, with metadata such as game, jersey, player, team, and venue, so that the league can search historical footage and surface pivotal plays for in-game broadcasts, in more than 200 countries.
“We are extremely excited to be working alongside AWS to develop the next generation of football viewing experience,” said Christian Seifert, CEO of Bundesliga. “Innovation means challenging the status quo. Working closely with AWS, as one of the most innovative technology companies in the world, significantly enhances the investment we’ve made in innovation over the past two decades, all of which contributes to us being able to deliver a world-class football experience for our fans.”
Andy Isherwood, Vice President and Managing Director EMEA at Amazon Web Services, added: “As the league with the highest average number of goals per game, and the highest stadium attendance globally, the Bundesliga is one of the most entertaining sports leagues in the world. We are thrilled to work with the Bundesliga and help them use cloud technology to give football fans around the world a more engaging match day experience and look forward to helping them leverage our deep portfolio of ML and AI services so they can deliver even greater insight into the world’s favourite game.”
Amazon is also expected to be a contender in the upcoming tender for the domestic Bundesliga TV rights from the 2021/22 season.