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Warner Bros. Discovery launches HbbTV-based addressable ads on free-to-air channels

December 11, 2025 17.17 Europe/London By Broadband TV News Correspondent

Warner Bros. Discovery (WBD) has introduced a new HbbTV-based system for personalised advertising on its free-to-air (FTA) channels, developed with Amazon Web Services (AWS).

Filed Under: HbbTV, Newsline, TV Tagged With: Amazon Web Services, AWS, Luca Nicoli, Samuele Macchi, Warner Bros. Discovery Edited: 15 December 2025 00:18

DFL partners with ServiceNow for Bundesliga AI upgrade

August 19, 2025 10.55 Europe/London By Jörn Krieger

German football association DFL Deutsche Fußball Liga has agreed on a technology partnership with AI provider ServiceNow to orchestrate its platforms and transform business operations.

Filed Under: Newsline, Platforms, Tech Tagged With: AI, Amazon Web Services, AWS, Bundesliga, Deutsche Fußball Liga, DFL, Robert Rosellen, ServiceNow, Steffen Merkel Edited: 19 August 2025 10:55

Beenius launches platform on Amazon

April 20, 2020 13.13 Europe/London By Chris Dziadul

Slovenia-based Beenius has launched its Interactive TV Platform offering on Amazon Web Services (AWS).

Filed Under: Central & East Europe, Newsline Tagged With: Amazon Web Services, Beenius, Slovenia Edited: 20 April 2020 13:13

German Bundesliga selects AWS for personalised coverage

January 13, 2020 12.20 Europe/London By Jörn Krieger

Germany’s domestic football league Bundesliga has chosen Amazon Web Services (AWS) as its technology provider to deliver more in-depth insight into live broadcasts of Bundesliga games and a personalised viewing […]

Filed Under: Newsline, Platforms, Tech Tagged With: Amazon, Amazon Web Services, Andy Isherwood, AWS, Bundesliga, Christian Seifert Edited: 13 January 2020 12:21

Formula 1 selects AWS for cloud services, machine learning

July 2, 2018 09.15 Europe/London By Robert Briel

Amazon Web Services (AWS) hasannounced that Formula One Group is moving the vast majority of its infrastructure from on-premises data centers to AWS, and standardising on AWS’s machine learning and […]

Filed Under: Newsline, Tech Tagged With: Amazon Web Services, AWS, cloud services, Formula 1 Edited: 2 July 2018 09:15

Sky News to use machine learning to identify Royal Wedding guests

May 2, 2018 09.22 Europe/London By Julian Clover

Sky News is to use machine learning to identify guests at the wedding of Prince Harry and Meghan Markle.

Filed Under: Newsline, TV Tagged With: Amazon Web Services, Machine Learning, Sky News, Ultra HD Edited: 2 May 2018 09:39

Amazon to buy Elemental Technologies

September 3, 2015 22.02 Europe/London By Chris Dziadul

Amazon Web Services (AWS) has agreed to buy Elemental Technologies, with the deal, for an undisclosed fee, expected to close in the fourth quarter.

Filed Under: Top Story Tagged With: Amazon Web Services, Elemental Technologies Edited: 3 September 2015 22:04

Latest News

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White Paper

White Paper: The Evolution of TV Audience Measurement by SES

How can broadcasters measure audiences accurately in an era of streaming, connected TVs and fragmented viewing habits? This SES insight paper explores the evolution of audience measurement from the early days of radio surveys and television panels to today’s real-time, data-driven analytics. It examines the limitations of traditional audience measurement techniques, the challenges created by streaming platforms and multi-platform viewing, and the growing role of connected TV technologies such … [Read More ...]

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