More than half (55.1%) of TV households in Germany have connected their TV set to the internet in addition to satellite, cable, IPTV or DTT reception.
With 21.2 million households, the internet is thus the most widespread reception method for video content, according to the Digitisation Report 2019 which the media authorities unveiled today at media congress Medientage München 2019.
However, almost all households still have at least one traditional reception method. Only in 1.7% of households, the internet is the sole reception method used on the TV set.
Despite a downward trend, more than half of the population (56.6%) still consider their TV set as the most important video consumption device. Smartphones (11.5%), laptops (10.2%), desktop PCs (8.3%) and tablets (5.1%) are becoming increasingly popular.
There are clear differences in device preference between the age groups. Among 14- to 29-year-olds, the TV set is the most important video consumption device for just under a third (31%), followed by smartphones (27.2%), laptops (19.3%), PCs (12.6%) and tablets (7.1%).
Almost a third (32.2%) of 14- to 19-year-olds consider the smartphone to be the most important video consumption device. Just slightly more than a quarter of this age group still prefers the TV set, turning it into the second most important device.
Although classic linear television still dominates in the total population with 61% of the time budget for video consumption, it is recording a slight decline, while video-on-demand (VOD) content is increasingly being used. Video portals such as YouTube, the catch-up services of TV channels and streaming services such as Netflix or Amazon Prime Video are the most-used VOD services. In general, VOD is more popular in younger age groups.
For the Digitisation Report, market research company Kantar surveys more than 6,000 households every year. Besides the media authorities, Media Broadcast, SES and Vodafone were partners in this year’s survey.
