The BBC can move forward with plans to extend the length of time that programmes are made available on the BBC iPlayer, Ofcom has confirmed.
Its planned to move the iPlayer from the present 30-day catch up to make shows available for a period of 12 months. In some cases this could be extended further.
In line with its provisional view, Ofcom has concluded that “the BBC’s proposed changes to BBC iPlayer could deliver significant public value over time. They could increase choice and availability of public-service broadcast content, and help ensure the BBC remains relevant in the face of changing viewing habits.”
However, the regulator remains concerned over the competitive challenges created, particularly for other public service broadcasters’ video-on-demand services.
Ironically, this includes Britbox, in which the BBC is a partner with ITV.
Ofcom is requiring the BBC to draw up an analysis on how the iPlayer contributes to the BBC’s public service objectives and to track the consumption and availability of its content.
“It’s great news that’s we will be able to proceed with our plans to transform BBC iPlayer. By making shows available for longer and by expanding choice, we’ll be able offer so much more to the public,” said a BBC spokesperson. “We’ll continue to engage with the whole industry both directly and where appropriate via PACT in order to deliver these changes to audiences.”
