It extends the current partnership between the two parties to include a replay/catch-up service for nine themed Mediawan linear channels to subscribers on Alchimie’s Watch It! OTT platform.
Commenting on the development, Richard Maroko, CEO Mediawan Thematics, said: “Alchimie’s agile and dynamic approach to marketing combined with its intelligently curated OTT channels, creates and attracts new audiences to existing premium content, and complements Mediawan’s approach to special interest channels and content. It makes complete brand and commercial sense to extend our current partnership to offer Watch It! subscribers the flexibility to catch up with Mediawan content whenever they want”.
Nicolas d’Hueppe, CEO, Alchimie, added: “Life has changed and is more fluid now, audiences expect to view content when they want to, which doesn’t always coincide with the linear broadcast, or an appointment to view. We have a great partnership with Mediawan, with a similar outlook and focus on themed content. We’re very pleased to extend our relationship and now offer Watch It! audiences more versatility in the way they view Mediawan content”.
Alchimie themes, curates and dynamically promotes its channels to generate new audiences for existing content. Working in partnership with rights holders and owners on a revenue share basis, its services provide digitisation, translation, subtitles, dubbing and dynamic promotion for premium content, which Alchimie delivers as part of its channel bouquets.
Alchimie’s OTT channels reach millions of subscribers worldwide via a variety of platforms including EE, Vodafone, iOS, Apple TV, Android TV, Orange, 02 and T-Mobile.