Viaplay streaming will be made available to viewers of Boxer following an extension of an agreement between Nordic Entertainment Group (NENT Group) and the Danish digital TV platform.
NENT Group says the new contract runs for “several additional years”.
Boxer’s extended distribution of NENT Group’s free-TV channels (TV3, TV3+, TV3 PULS, TV3 Sport and TV3 MAX) in Denmark means that Boxer customers can continue enjoying live action from high-profile sports events such as UEFA Champions League, Formula 1 and Superliga, as well as popular Danish TV shows such as ‘Masterchef’ and ‘Robinson Ekspeditionen’.
Ulf Lund, Boxer CEO: “Viaplay offers a unique combination of attractive international titles and Danish content that customers can access wherever and whenever they want. We expect Viaplay to be welcomed by our customers.”
Viaplay’s film and series offering, which will become available to all Boxer TV Max customers, includes a combination of original productions, international films and series, and kids content.
Kim Poder, EVP, Group Chief Commercial Officer and CEO of NENT Group Denmark: “We are the Nordic region’s leading entertainment provider, and extending our partnership with one of Denmark’s major TV distributors is an important step in growing our Viaplay subscriber base.”
In addition to offering Viaplay directly to customers, NENT Group has distribution partnerships with operators and service providers such as YouSee, Stofa, Waoo and Telenor in Denmark; Telenor, RiksTV, Get, Canal Digital and NextGenTel in Norway; Tele2, Com Hem, Boxer, Bahnhof, A3, Universal Telecom, Mediateknik, Canal Digital, Sappa, Telia, Telenor, Kalejdo, Serverado, Connect TV and Ownit in Sweden; and DNA in Finland.
