DTT viewing in Spain has slumped to its lowest-ever level due to the popularity of subscription pay-TV services.
According to the latest data published by the regulator CNMC, FTA and paid services distributed via DTT accounted for 76.4% of TV consumption in Q2 2018, with DTH claiming 2.7% and cable/IPTV 20.9%.
Mediaset and Atresmedia remained the leading broadcasters, with audience shares of 30.4% and 26.7% respectively.
At the same time, the most watched channels were the generalist Telecinco (15.3%) and Antena 3 (12%).
CNMC notes that fibre/xDSL pay-TV revenues grew by over 15% to €362 million in Q2 2018, while FTA TV saw its revenues increase by 0.8% to €506 million.
The total number of pay-TV subscribers at the end of Q2 stood at 6.64 million, down 80,000 on the previous quarter due to the end of the football season.
Almost nine out of 10 pay-TV subscribers had contracts to receive packaged services.
TV ad revenues in Q2 amounted to €515 million, with FTA claiming 95.5% and pay-TV 4.5% of the total.
Taken together, Mediaset and Atresmedia accounted for 86.5% of total TV ad revenues.
Average TV viewing during the quarter was 3 hours and 40 minutes per person per day, or 20 minutes less than in the previous quarter.
