• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Beenius: Addressable ads “a game changer”

September 16, 2018 15.57 Europe/London By Chris Dziadul

Addressable advertising will be a game changer, according to Luka Lieber, business development manager, Beenius.

Speaking to Broadband TV News at IBC, he said that Slovenia-based Beenius was founded 2008 and is one of five companies in the Smartcom Group. It has included Castoola, whose specialism is HbbTV, since May this year.

Beenius is now building ad solutions on Castoola’s HbbTV platform and in Lieber’s view addressable advertising is very much the way forward, targeting the right messages to the right people.

In his view, revenue share will also be a game changer.

Lieber said he believed that advertising and Android now hold the key.

Through the acquisition of Castoola Beenius now finds itself in the HbbTV space. However, it would like to cover as many fields as possible.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: IBC Special Tagged With: Beenius Edited: 16 September 2018 16:01

Avatar photo

About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

Latest News

  • Mário Vaz to head Vodafone Spain
  • New German sports streaming service Dyn launches on August 23
  • Record number of BAFTA entries
  • New streaming record in Poland
  • Preparations for NEM Dubrovnik gather pace

Free Ebook

Whitepaper: Why Wi-Fi 6 is Key for ISP Success

Wi-Fi 6 and Wi-Fi 6E client devices are entering the home in an unprecedented way, surpassing 50% market share since their introduction in 2019 (compared to four years for Wi-Fi 5). … [Download the eBook...]

Also in the IBC Special

Xperi expands Vewd OpX for TV operators

Zattoo secures Visual Online as new customer

Red Bee Media selects Synamedia Quortex for disaster recovery

All the Stories from the IBC Special

Q & A

Q&A with Przemyslaw Frasunek, Redge Technologies

Broadband TV News speaks with Przemyslaw Frasunek, the CEO of Redge Technologies, about the CEE region OTT landscape and the most effective video security solutions.

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2023 Broadband TV News LLP · Log in

 

Loading Comments...