German pay-TV Broadcaster Sky Deutschland will bundle the areas of sports and advertising sales in future.
Jacques Raynaud will head the division in the newly created position of Executive Vice President Sports & Advertising.
Roman Steuer, Executive Vice President Sports, as well as the two Sky Media Managing Directors Martin Michel and Thomas Deissenberger will directly report to Raynaud.
The 51-year old who has been Executive Vice President Sports & Advertising Sales at Sky Italia for eight years will take over his new position at the German sister company on April 1, 2018.
Before joining Sky, Raynaud worked for 14 years at Eurosport, heading the German, UK and Asian business.