Satellite DTH is the main means of receiving linear television in nine metropolitan areas of French-speaking Africa, according to Kantar TNS.
According to its Africascope study, linear TV is watched daily by about 16.6 million people, an increase of 1% and 1.5 million viewers per year, compared to 2016, writes Happens Africa.
In addition to the increase of about 0.5 million people for the 15+ group, the almost 10% increase in the number of people consuming linear video in the region is mainly due to market evolution marked notably by an increase in the number of receivers and a shift to digitale terrestrial that is accelerating.
Analogue terrestrial now stands at 33%, followed by cable (24%). Together, DTH and cable account for nearly two-thirds (64%) of linear video consumption, double that of analogue.
For now, DTT is only 8%. However, usage should increase significantly in the next few years, as countries will launch digital mulyiplexes. Burkina launched deployment last December and the Côte will start in the first half of 2018.
However, viewing figures are dominated by international broadcasters who are able to keep viewers longer. Their average daily viewing time is 2:20 versus 1:38 for local channels. In addition, the cumulative reach of local channels fell by an average of 3.25 points during the last 12 months, especially for the benefit of the pay-TV channels from Canal+ Advertising and France TV Publicité International.
