The auction for Italian transmitter company Persidera opens November 20.
The company is a joint venture between Telecom Italia and the L’Esprsso publsihing group and controls five nationwide DTT multiplexes.
The sale of Persidera by Telecom Italia, who holds 70% of the equity, is a condition of the European Commission to authorise Vivendi’s factual control over the Italian telecom group.
The five multiplexes broadcast a number of free-to-air channels for Sky Italia (Cielo, TV8, SkyTg24), Discovery Italia (including Real Time, Deejay Tv and DMax), Viacom (Paramount, Spike), shopping channels Juwelo and HSE, and the CTV channel from Vatican City. A complete overview of all the channels broadcast can be found here.
Persidera was formed in 2014, when Telecom Italia Media (TI Media) and publisher L’Espresso merged their digital terrestrial TV assets.
