Eros Now’s library of Bollywood and regional language films, music videos, TV shows, originals and more will be accessible by LG smart TV owners across the globe., with a range of features including full length movies, thematic curated playlists, multi-language subtitles for movies, music video playlists, regional language filters, and access to a watch list of titles.
“We are excited to partner with one of the largest and formidable brands in consumer electronics. Smart TVs are increasingly becoming a must-have in every household today,” said Rishika Lulla Singh, CEO, Eros Digital.
“This partnership provides millions of LG smart TV users with unlimited access to Eros Now’s vast library of premium content, as well as a seamless viewing experience for Eros Now users which furthers our vision of being platform agnostic.”
“We are very excited to partner with Eros Now. At LG, we constantly look at partnerships which can offer value proposition to consumers and our association is a step forward towards this endeavor,” added Younchul Park, Director Home Entertainment-LG Electronics India.
“The market for smart TV is experiencing an upsurge in India. Availability of good content can certainly enhance the overall consumer experience of smart televisions. We are very confident that good content will further drive smart TV sales in India and create a conducive eco-system for us to cater to the ever-increasing demand.”
Eros Now had 2.9 million paid subscribers, and approximately 68 million registered users as of June-end 2017; the company aims to achieve between 6 and 8 million paid subscribers at the end of FY2018.