AdScribe, a technology and services company based in London and Dublin, is enabling next-generation advertising for television viewers on HbbTV devices in Switzerland.
Partnering with AdScribe, Admeira, the largest advertising sales company in Switzerland, has launched a beta test with interactive ad campaigns running on public TV broadcaster SRG’s channels delivered by a major Swiss TV platform operator, giving viewers the ability to interact directly with commercials, browse additional content, watch videos, enter competitions and more.
This project marks the first interactive advertising campaigns to be run by Admeira, giving advertisers a two-way connection with their target audience. Drawing on AdScribe’s experience in designing and deploying similar technology and campaigns around the world, Admeira intends to introduce the interactive ad features as part of a broadcast product offering.
The first two campaigns feature a major supermarket chain and leading German car producer. Television viewers have access to additional information on the supermarket chain’s cooking club, including the ability to view or watch a recipe and order a free sample of a magazine. The other commercial allows them to directly book a test drive of the latest automobile.
Developed in AdScribe Engage, the advertising sites are launched from a graphic synchronised to the linear spots on certain channels and are available in French, German and Italian.
Engage is an end-to-end multiscreen platform enabling TV platform operators and broadcasters to create and operate an interactive advertising and promotions business using the TV interface that viewers use every day. With the solution, operators and broadcasters can promote their own content and services or generate revenue from third-party advertisers. Engage supports a wide variety of ad formats from static banners through to fully interactive applications with embedded video.
The advertiser receives detailed reports on all interactions as well as any data the viewers opt to submit. Viewer data can be auto-populated from the pay-TV operator subscriber database, ensuring a higher completion rate.
