Digital Innovation Group has signed a strategic partnership with Ultimate Football Fans (UFF), a new OTT fan TV service that brings together some of the world’s most well-known football vloggers.
The service soft-launched on MTN in South Africa in June and is set to launch on Android and IOS mobile apps across multiple territories in October.
It will be demoed at IBC on the Arris stand 1.B19 in Hall 1.
Rob Walk, CEO of DIG, said, “All operators are looking for good football content but it is all tied-up in countries by the predominant pay-TV operators. We are building a service that gives a chance to provide good football content in high-demand. We’re excited to bring our knowledge of multi-screen apps and digital design to build a truly outstanding service for UFF. We’ll be exhibiting this service at IBC with Arris on their stand in Hall 1, showing how this content can be provided to operators as an app on TV similar to YouTube and Netflix.”
The OTT fan TV service unites a dozen major vloggers in English Premiership football including Arsenal Fan TV, 100% Chelsea, United Stand and Redmen TV. They broadcast their commentaries on social platforms immediately after the final whistle.
Between them they account for 55 million monthly views. The next stage is to integrate their content directly into devices, such as those produced by Arris.