The latest version of the Kaltura TV Platform has seen Kalura invest heavily in its modularity. This allows customers to experiment with business models, features and functionality.
“The TV viewing experience is literally changing before our eyes,” says Kaltura co-founder Shay David. “Kaltura provides customers with cloud-scale TV services, with market-leading availability of “four and a half 9’s”, along with full flexibility to offer a variety of end-user experiences, all managed in a single platform, which can seamlessly integrate with legacy STBs and platforms that have been heavily invested in.”
New features include a marketing campaign and coupon engine that allows operators to upsell new TV products and special offers to their customers through a dynamic coupon campaign engine.
Additional personalisation means users can select their favourite content and enjoy a more personalized service with alerts as content matching their interests becomes available.