Genius Digital has rebranded as Dativa as it restyles itself as a data analytics services company following the sale of its technology assets to Verimatrix.
The company has appointed Michael Collette as CEO with founder Tom Weiss taking on role of Chief Technology Officer and Chief Data Scientist.
“The launch of the Dativa brand is the natural next stage in the transformation of our offering and we are excited to continue building our data science capabilities as we grow even further. Strengthening our leadership team is a core part of this strategy and that is why we are delighted to welcome Michael to the team. Michael’s expertise in the application of census TV data and broad contacts across the North American market will help Dativa to accelerate our growth and focus in the region, and deliver a fresh, innovative outlook to professional services.”
Collette is based on the West Coast of the United States and it’s planned to use his 20 year experience to further develop the North American market.
“The emergence of diverse, strong sources of census TV data has started to transform the traditional television industry. In 2017, we see ‘Data Driven TV’ in the early stages broad, irreversible adoption,” said Collette. “However, there are a great many birthing issues. It is often difficult to find skilled, knowledgeable data science and engineering resources with know-how needed to effectively implement new data-driven strategies. This is the skills gap that Dativa can help to close.”
In June, the MiriMON technology and development team from Genius Digital was acquitted by Verimatrix. As Dativa the company retains the professional services team, data engineering team and data science team, and will be scaling resource in these areas.