Genius Digital has rebranded as Dativa as it restyles itself as a data analytics services company following the sale of its technology assets to Verimatrix.
Verimatrix acquires MiriMON from Genius Digital
Verimatrix has acquired the MiriMON technology and development team from Genius Digital, the expert in audience analytics for TV.
Giles Cottle joins Genius Digital
Genius Digital has hired Giles Cottle as director of consumer insight products.
GfK builds TV momentum with further investment in Genius Digital
Following a further round of investment, GfK has announced that it has become the majority shareholder in Genius Digital, the specialist in capturing, analysing and applying viewer data for the TV industry.