Known as Binge, it is aimed at an estimated 200,000 households in Estonia who live outside cities and want the same smart TV viewing experience as cable TV customers.
It also particular relevant to the 72,000 households that are no longer able to receive Channel 2 and TV3, the country’s two main commercial TV stations, since they ceased FTA terrestrial broadcasting.
Andrus Hiiepuu, member of the board of Elisa and Starman, notes that Starman is already the market leader in the terrestrial TV segment in Estonia, claiming a share of 53%, compared to Viasat’s 39% and Telia’s 8%.
Although Starman already operates a pay-TV service named ZUUMtv, Binge adds the full potential of smart connectivity on the TV and smartphone.
It costs €13.99 a month and consists of 25 sleected channels, seven of which, including Channel 2 and TV3, are Estonian.
Finland’s Elisa bought Starman last December in a deal worth €151 million.