A unique project undertaken by Levira and Coop Estonia which allowed TV viewers to see direct mail offers and participate in a consumer campaign directly with their TV remote, when leaving their contact number with the TV set, has proved a resounding success.
The Estonian operator Elisa has added Amazon Prime Video to its offer.
The Estonian operator Elisa has made changes to its Russian TV channel offer.
Estonia’s Elisa will no longer offer a number of Russian channels in its main TV packages and the thematic package Russia from September 1.
Elisa has been confirmed to be the leading provider of pay-TV (cable, IPTV and terrestrial) services in Estonia.
Levira’s HbbTV service hübriidTV (‘hybridTV’) has added two new Estonian channels to its line-up.
VIDEO Weekly direct mail offers can now be seen directly and interactively through various smart TV sets in Estonia. This follows the introduction of a pilot on HybridTV, the Estonian HbbTV service operated by Levira.
The Russian language channel ETV+ will soon be available to viewers throughout the whole of Estonia.
Elisa assumed top spot in Estonia’s pay-TV market last summer and ended the year with 202,500 customers receiving its services.
Meelis Anton, head of Levira’s network services, has become a member of the company’s board of directors.