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VOD service Wuaki.tv becomes Rakuten.tv

July 19, 2017 11.26 Europe/London By Robert Briel

Wuaki.TV has become Rakuten TV, the result of a change of strategy of the Japanese Rakuten group, who owns the VOD service since 2012.

With the change of name, Rakuten tries to take advantage of this greater presence as sponsor of FC Barcelona to extend the impact of his brand. The company hopes to boost its service in the 12 countries of the European Union where Wuaki.tv, now Rakutan TV, is present so far.

The main objective is “a restructuring of brands with the objective of maximizing the recognition of Rakuten around the world and creating an ecosystem of services,” explained the Japanese holding company.

Wuaki.tv was founded in 2009 by Jacinto Roca, and now seeks to be “the first choice of Smart TV of the Spanish”. Thus, with the change of strategy, Rakuten wants to offer a cross-use of the 70 services offered by the Japanese group, to become “the largest digital platform in the world.”

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Filed Under: Newsline, On Demand/VOD, TV Tagged With: Jacinto Roca, Rakuten.tv, Spain, Wuaki.tv Edited: 19 July 2017 11:27

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About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

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