Russian ad agencies and their customers are now able to receive audience figures for TV content shown on the internet.
According to Kommersant, quoting Mediascope (formerly TNS Russia), the data has been made available to customers of the National Advertising Alliance (NRA) and the New Service Company (NSC). While it is not exhaustive, focusing on individual players and only looking at desktop computers, it is something the whole market has been waiting for and will develop in the next three to five years. Until now, the data has only been available to TV channels.
It shows that in the 55-64 age group, 82% of internet TV viewing is for news, while among those aged 35-54 news occupies 34% of viewing time, followed by entertainment with 30%. For those aged 18-34, news scores 1% and entertainment 64%, while TV series are the most popular among those aged 12-17.
The figures were obtained from the monitoring of the channels 2?2, Match TV, NTV, Friday, Russia 1, Russia 24, Russia ?, CTC, CTC Love, TV 3, TNT, TNT4 and Che in the period June 1-18.
