With premium “over-the-top (OTT)” video continuing to gain serious marketplace momentum, an interesting phenomenon is arising: Seemingly any company that has transcoded a video, streamed an advertisement, built an iPhone app, attended a conference or used the acronym Digital Rights Management (DRM) is now a do-it-all expert in All Things OTT. Phrases like “Launch your OTT service in 30 days” are becoming more common despite the outrageousness of the claims. Even so, it’s easy to understand why the bandwagon is getting crowded.
Juniper Research sees the annual revenue generated by online subscription video on demand (SVOD) services growing to $31.6 billion by 2019, representing a compounded annual growth rate of 31 percent from 2014. That’s a growth trajectory virtually everybody wants to be part of – and the basis of many startups over the last few years.
But there’s more to achieving OTT success than building a mobile app, as you can read in this White Paper from IBM.
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