Sky is to launch its targeted advertising service Adsmart in the Italian market during the late summer.
Sky Media’s Daniele Ottier told Prima Comunicazione it would be a “real revolution”.
Advertisers will be able to target around 3 million of the 4.7 million installed base in the country. Ottier said advertisers would be able to reach geographically defined areas and determine in advance the objectives of a particular campaign.
Adsmart has been available in the UK since January 2014.