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Sky AdSmart to allow advertisers to swap out sponsor credits

January 21, 2022 09.24 Europe/London By Julian Clover

Sky is to use its AdSmart technology to allow brands to tailor their sponsor credits through Sky’s 3rd party data or advertisers’ own 1st party customer data.

Filed Under: Editor's Choice, Newsline, Platforms, TV Tagged With: Sky AdSmart Edited: 24 January 2022 11:06

Sky announces £1 million AdSmart SME support scheme

May 5, 2020 09.00 Europe/London By Julian Clover

Sky’s advertising sales arm is launching a £1 million fund that will provide 100 businesses with TV advertising campaigns via AdSmart.

Filed Under: Top Story Tagged With: Sky AdSmart Edited: 5 May 2020 09:23

Sky and NBC bring together advanced advertising platforms

March 18, 2019 11.19 Europe/London By Julian Clover

Sky and NBC Universal are to launch a joint advertising platform that brings together Sky’s AdSmart capabilities with those of NBC’s Audience Studio.

Filed Under: Editor's Choice, Newsline, Top Story Tagged With: NBC Audience Studio, Sky AdSmart Edited: 19 March 2019 21:19

Sky launches Sky AdSmart in Germany

February 28, 2019 12.21 Europe/London By Jörn Krieger

German pay-TV broadcaster Sky Deutschland has recently introduced Sky’s addressable TV solution Sky AdSmart.

Filed Under: Editor's Choice, Marketing, Newsline, Top Story, TV Tagged With: Acxiom, addressable TV, Sky AdSmart, Sky Deutschland, targeted advertising Edited: 4 March 2019 12:27

Sky and Virgin combine targeted advertising

June 15, 2017 08.20 Europe/London By Julian Clover

Sky and Virgin have announced plans to combine their targeted advertising programmes. It will give the two companies access to a total of 30 million viewers in the UK and Ireland.

Filed Under: Editor's Choice, Newsline, TV Tagged With: Sky, Sky AdSmart, Virgin Media Edited: 16 June 2017 10:19

Sky AdSmart: a progress report

May 18, 2017 23.30 Europe/London By Chris Dziadul, Connected TV World Summit, London

Sky’s addressable TV platform AdSmart has now been up and running for four years.

Filed Under: Newsline Tagged With: Sky AdSmart Edited: 18 May 2017 23:30

Adsmart comes to Sky Italia

July 14, 2016 10.42 Europe/London By Julian Clover

Sky is to launch its targeted advertising service Adsmart in the Italian market during the late summer.

Filed Under: Newsline Tagged With: Sky AdSmart Edited: 14 July 2016 10:42

Sky makes progress with AdSmart

December 4, 2015 09.12 Europe/London By Chris Dziadul, Future TV Advertising Forum, London

Sky has worked with 750 advertisers undertaking over 3,000 campaigns on Sky AdSmart since it was launched just under two years ago.

Filed Under: Newsline Tagged With: Sky, Sky AdSmart, UK Edited: 4 December 2015 09:12

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