Sky is to use its AdSmart technology to allow brands to tailor their sponsor credits through Sky’s 3rd party data or advertisers’ own 1st party customer data.
Sky’s advertising sales arm is launching a £1 million fund that will provide 100 businesses with TV advertising campaigns via AdSmart.
Sky and NBC Universal are to launch a joint advertising platform that brings together Sky’s AdSmart capabilities with those of NBC’s Audience Studio.
German pay-TV broadcaster Sky Deutschland has recently introduced Sky’s addressable TV solution Sky AdSmart.
Sky and Virgin have announced plans to combine their targeted advertising programmes. It will give the two companies access to a total of 30 million viewers in the UK and Ireland.
Sky’s addressable TV platform AdSmart has now been up and running for four years.
Sky is to launch its targeted advertising service Adsmart in the Italian market during the late summer.
Sky has worked with 750 advertisers undertaking over 3,000 campaigns on Sky AdSmart since it was launched just under two years ago.