Sky is to use its AdSmart technology to allow brands to tailor their sponsor credits through Sky’s 3rd party data or advertisers’ own 1st party customer data.
Sky announces £1 million AdSmart SME support scheme
Sky’s advertising sales arm is launching a £1 million fund that will provide 100 businesses with TV advertising campaigns via AdSmart.
Sky and NBC bring together advanced advertising platforms
Sky and NBC Universal are to launch a joint advertising platform that brings together Sky’s AdSmart capabilities with those of NBC’s Audience Studio.
Sky launches Sky AdSmart in Germany
German pay-TV broadcaster Sky Deutschland has recently introduced Sky’s addressable TV solution Sky AdSmart.
Sky and Virgin combine targeted advertising
Sky and Virgin have announced plans to combine their targeted advertising programmes. It will give the two companies access to a total of 30 million viewers in the UK and Ireland.
Sky AdSmart: a progress report
Sky’s addressable TV platform AdSmart has now been up and running for four years.
Adsmart comes to Sky Italia
Sky is to launch its targeted advertising service Adsmart in the Italian market during the late summer.
Sky makes progress with AdSmart
Sky has worked with 750 advertisers undertaking over 3,000 campaigns on Sky AdSmart since it was launched just under two years ago.