A new television studio, original programming and a high-profile conference are among the plans announced by Bloomberg as it expands its presence in the Middle East.
The financial broadcaster says it wants to build on its 80-strong Middle East editorial team and has hired new senior staff for the market.
Riad Hamade, managing editor, Middle East and North Africa said: “Bloomberg’s latest regional editorial products build on more than 20 years of newsgathering across the Arab World to introduce new platforms for storytelling on the companies, markets, economies and politics shaping the Middle East. Adding new media platforms will allow us to deliver more relevant stories to our growing audience of business and financial professionals across the region.”
A new Middle East edition of website Bloomberg.com, launched today, will emphasise news of significance to the region. It will draw content from Bloomberg News, Bloomberg Businessweek, Bloomberg Television and create original digital video.
Bloomberg Television will significantly expand its Middle East footprint with a new, Dubai-based studio and production crew, and original live programming from the region, including regular live bulletins from Abu Dhabi, to air from early May.
A new, prime-time morning show, Bloomberg Markets: Middle East, will focus on the cross-section between the region’s politics, markets, economies and companies, airing at 8am UAE Sunday to Thursday.
Later this year The Bloomberg Markets Most Influential Summit will be held in the Middle East for the first time through a partnership with Abu Dhabi Global Market.
