The market share of the new Ziggo, combing UPC and Ziggo, has now dropped to 59% of all homes passed.
According to the Liberty Global Q3 figures, Ziggo lost 43,500 subscribers and now totals 4,139,800 connected TV homes.
According to analysis by the Dutch language website Digitalekabeltelevisie.nl the cabler passes 7,014,700 homes, of which 59% are connected.
The decline in number of cable subscribers has been going on for a couple of years and is mainly due ti increased competition, in the Netherlands mainly KPN’s IPTV service.
The trend is een in most countries, where cable used to be a public utility, such as Belgium and Switzerland. In Belgium Telenet is facing stiff competition from Proximus (the former Belgacom TV) and in Switzerland the cablers are losing to Swisscom’s IPTV offer.
The chart below shows the losses from the combined Ziggo and UPC networks during the past few years (charts courtesy of Digitalekabeltelevisie)