The operator said that now 42% of its client base has a TV subscription.
“We launched the new TV experience, the SwipeBox, and have enriched our TV sports offer,” said Dominique Leroy, CEO of Proximus Group. ‘The good execution of our customer centric strategy resulted in a sustained growth of our customer base and ARPU for Fixed Internet, TV and especially mobile.”
Revenue from TV totaled EUR83 million for the third quarter 2015, 14% up from the same period of 2014. CBU’s TV revenue continued to do well, driven by the continued subscriber growth, with both the Proximus and Scarlet brands increasing their customer base. CBU ended September 2015 with a total TV customer base of 1,716,000, up by 158,000 customers or +10.1% from the prior year.
For the third quarter, 23,000 TV subscribers in total were added, of which 19,000 unique customers and 4,000 multi-set top boxes. The latter is less than prior quarters due to the proactive customer migration to the latest decoders in order to offer better customer experience. This induced an accelerated cleaning of the decoders installed base, namely on multi-settop boxes.
The recurring TV ARPU grew 3.8% year-on-year to EUR20 driven by the increased uptake of TV options, slightly offset by the TV Replay option which is offered for free in Packs as of July 2015.
Year-to-date September 2015, the revenue from TV was EUR243 million, up by 15.6%.