OTT TV and video users actively use other types of media for information and entertainment, with 71% accessing mobile internet, 66% mobile apps and 61% social networks on a daily basis, according to SPB TV Survey 2015.
Furthermore, the majority of the OTT audience falls within the 22-29 age range (29%), followed by 30-39 (6%).
Significantly, the percentage of female OTT TV users is generally rising, the 2015 figure of 25% contrasting with only 11% in 2012 but slightly down on the 28% last year.
Most users of premium VOD services reside in big cities – 32% in a population of over 8 million and another 28% in those with over one million. This is completely different for free OTT services, with 41% of respondents living in cities with populations of up to 500,000.
44% of smartphone users watch internet TV or video several times a day, compared to 25% of those with tablets, 46% with PCs, 19% with smart TVs and 15% with connected TVs.
55% of PC users access TV channels, and 62% video content, via a free of charge service or application. The corresponding figures for mobile device users are 60% and 64%, 50% and 53% for smart TV users and 43% and 47%vfor video content users.
The survey used a sample of 60,000 respondents out of its 45 million-user base. It was conducted using OTT TV, OTT video and mobile TV services that SPB TV provides independently or in collaboration with its partners. The questionnaire was made available for the end-users of SPB TV’s projects through web-based and mobile interfaces.
It was conducted in six languages: English, French, Spanish, Portuguese, Russian and Turkish, and mainly targeted emerging markets.
The majority of respondents were based in Albania, Algeria, Argentina, Armenia, Azerbaijan, Bangladesh, Belarus, Brazil, Egypt, France, Germany, India, Indonesia, Iran, Israel, Kazakhstan, Kuwait, Mexico, Morocco, Nigeria, Pakistan, Russian Federation, Sudan, Turkey, Ukraine, and the United States.
