• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

OTT trends: the latest findings

September 13, 2015 14.23 Europe/London By Chris Dziadul

OTT TV and video users actively use other types of media for information and entertainment, with 71% accessing mobile internet, 66% mobile apps and 61% social networks on a daily basis, according to SPB TV Survey 2015.

Furthermore, the majority of the OTT audience falls within the 22-29 age range (29%), followed by 30-39 (6%).

Significantly, the percentage of female OTT TV users is generally rising, the 2015 figure of 25% contrasting with only 11% in 2012 but slightly down on the 28% last year.

Most users of premium VOD services reside in big cities – 32% in a population of over 8 million and another 28% in those with over one million. This is completely different for free OTT services, with 41% of respondents living in cities with populations of up to 500,000.

44% of smartphone users watch internet TV or video several times a day, compared to 25% of those with tablets, 46% with PCs, 19% with smart TVs and 15% with connected TVs.

55% of PC users access TV channels, and 62% video content, via a free of charge service or application. The corresponding figures for mobile device users are 60% and 64%, 50% and 53% for smart TV users and 43% and 47%vfor video content users.

The survey used a sample of 60,000 respondents out of its 45 million-user base. It was conducted using OTT TV, OTT video and mobile TV services that SPB TV provides independently or in collaboration with its partners. The questionnaire was made available for the end-users of SPB TV’s projects through web-based and mobile interfaces.

It was conducted in six languages: English, French, Spanish, Portuguese, Russian and Turkish, and mainly targeted emerging markets.

The majority of respondents were based in Albania, Algeria, Argentina, Armenia, Azerbaijan, Bangladesh, Belarus, Brazil, Egypt, France, Germany, India, Indonesia, Iran, Israel, Kazakhstan, Kuwait, Mexico, Morocco, Nigeria, Pakistan, Russian Federation, Sudan, Turkey, Ukraine, and the United States.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: IBC Special, Newsline Tagged With: Amsterdam, IBC2015 Edited: 15 September 2015 11:41

About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

Latest News

  • Sky postpones German launch of Sky Glass
  • YouSee adds 5,000 new subs against the market
  • Viaplay inks multi-market deal with Erling Haaland
  • LaLiga teams up with China’s Migu
  • Italy stops Croatia TV signal interference

Watch Video

Xperi on using AI to identify your audience – ANGA COM Roundup Video

Patrick Byrden, Xperi's VP of Business Development & Strategy, tells Julian Clover how the company is using AI to detect who is watching the TV, and providing them with more relevant content. … [Watch Now ...]

Amino supporting RDK & Android platforms – ANGA COM Roundup Video

Julian Clover speaks to Amino's Jonny McKee about the company's transition towards standards platforms to support the launch of OTT services. Recorded at ANGA COM in Cologne. … [Watch Now ...]

Free Ebook

eBook: The Full Guide to IP Monitoring

IP is the future of your facility, if not already your everyday reality. It enables incredible agility and cost savings, but also introduces a new set of challenges. Read The Full Guide to IP Monitoring to learn about the best practices for IP monitoring in live production, playout and OTT and the methods to help you to reduce complexity in these workflows. … [Download the eBook...]

Also in the IBC Special

IBC2022 marks BBC centenary with International Honour for Excellence

IBC 2022 reveals headline speakers

IBC cancels Amsterdam event

All the Stories from the IBC Special

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2022 Broadband TV News LLP · Log in