Cloud TV company Ooyala has acquired the London-based media logistics and workflow software provider Nativ.
It’s the second acquisition in nine months and follows Ooyala’s own purchase by the Australian telco Telstra.
The acquisition will bolster the strength of Ooyala’s technology stack through the addition of Nativ’s MioEverywhere logistics platform – extending the company’s offering to video production, post-production, digital content services, broadcast planning and media management for both OTT and on-air content.
Jay Fulcher, president and chief executive officer for Ooyala, said, “The new TV marketplace can’t be serviced by legacy broadcast business systems. New data-driven technologies and services will transform the way broadcasters, media companies and brands operate in the era of multi-screen consumption.”
The Mio platform is used by some of the world’s top content owners and brands, including ITV, Audi, Vubiquity, Dolby and the Financial Times.
Ooyala plans to operate Nativ as a stand-alone new line of business under the Ooyala brand. Over time it will integrate Nativ’s technologies with its core video publishing, analytics and monetisation platform.
