Ultra-High-Definition (‘Ultra-HD’ or ‘UHD’) represents the next big step in the evolution of video recording, processing, and display technology. It is the logical successor to HD and offers marked improvements over current video technologies, chief among them a four-fold increase in resolution from 1080p.
While improved resolution is a key benefit, UHD enhances other important video and audio characteristics including:
- Higher frame rates (resulting in smoother motion);
- Higher dynamic range (resulting in brighter brights and striking contrast);
- Greater color depth (resulting in a much greater range of colors than
supported by the current HD standard); and - Dramatically improved audio (resulting in a much richer video viewing
experience).
But its benefits come at a cost. When uncompressed, UHD delivery can demand four times the bandwidth of regular HD, meaning significantly greater storage and transport costs. Add to this the expense of systems upgrades to support UHD and the value proposition can seem a bit cloudy.
This eBook provides a realistic appraisal of the future of UHD and the challenges and opportunities that creatives, network operators, and service providers will encounter as the TV ecosystem transitions from HD to UHD. Within you will find:
- A detailed discussion of UHD video and audio solutions, including an examination of key technical issues that must be resolved in order for UHD to reach the mainstream;
- An analysis of the market context in which UHD will mature, discussing supply and demand-side drivers and inhibitors; and
- Strategic recommendations for industry stakeholders.
You can download the White Paper, free of charge, by completing this simple form.