Futuresource Consulting says that several further propositions are set for launch in 2015/6 from both standalone providers and traditional pay-TV platforms, though at last week’s SES-organised 4k conference in London the prospects appeared limited.
In a new report Futuresource anticipates that China will account for 70% of worldwide demand in 2014. By 2018 100 million sets are forecast to ship per annum, when ownership will exceed 20% in leading markets. Falling premiums and 4k in smaller screen sizes will drive 4k adoption, while consumers will want to future-proof for 4k content when it becomes available, upscaling will help consumers justify their purchasing decision in the short-term.
“We are seeing several 4K video services now available in the market, driven by over-the-top (OTT) video services, and we are beginning to see signs that broadcasters support will be forthcoming,” commented Sarah Carroll, Director of Sales & Marketing, Futuresource Consulting. “However, with 8k on the horizon, there is speculation as to whether the window for 4k will be short-lived.”
It’s anticipated that with the backing of the consumer electronics, television and motion picture industries, a positive commercial scenario will develop for consumers, though this will take between three and four years to develop.