Analyst Mediavision says approximately 730,000 households held an SVOD subscription in Q3 2014, representing 1 in 3 households.
Norway has the highest spend per household for SVOD in the Nordics and the number of subscriptions per household is higher than in other Nordic markets.
“The Norwegian market is in the forefront when it comes to SVOD. What we are seeing is a development where households have a growing number of subscriptions and increasing spend for SVOD. Whether it will be at the expense of traditional pay-TV or not, is too early to say”. Until now, most households have chosen to have both, says Marie Nilsson, CEO and founder of Mediavision.
On average, Norwegian SVOD households have 1.6 subscriptions.