Following years of declining TV marketshare, Dutch cabler Ziggo has maintained is TV marketshare at 62.5% during the third quarter.
However, the total number of TV homes continued to drop – with 18,000 households – bringing the total to 2,759,000, but due to a decrease in the number of homes passed, the operator’s market penetration remained stable at 62.5%, according to an analysis of the Dutch website Digitalekabeltelevisie.
Ziggo saw the total number of digital TV homes increase with 13,000 to a total of 2,304,000, which brings the percentage of digital customers to 84.2%.
During the quarter the number of homes taking additional digital packages rose with 1,000 to 824,000. However, compared with a year ago, the number of homes with additional tiers dropped 44,000.
