According to Matt Brittin, president, business operations for Northern and Central Europe, Google, YouTube now has one billion viewers a month, representing a year-on-year growth of 50%.
Of these views, 40% are on mobile devices.
Karla Geci, head of strategic media partnerships, EMEA, Facebook, added that in the case of Facebook 65% of views are now on mobile devices.
Brittin also said that 60% of YouTube content is now viewed outside countries it was made in.
There is also a big level of engagement from viewers: in the case of the top 100 US shows, for every video they upload seven videos are uploaded in response.
Meanwhile, Kevin Sutcliffe, head of news programming, EU, Vice News, said that it has had 100 million video views since its launch six months ago.
Furthermore, it has gained 800,000 subscribers on YouTube.
Speaking about finance, Brittin said that over 50% of YouTube’s revenues now go to content creators.