TNS, part of the Kantar Media network, will manage the current service until 2021 and continue Kantar Media’s presence in measuring television audiences in the country since 2004.
The TV viewing habits of the Slovak population will continue to be measured using a representative panel of 3,500 individuals from 1,200 homes. It will cover 120 TV stations and measurement will continue using Kantar Media’s PeopleMeter and enhanced audio matching technology.
Commenting on the development, Vladimír Fatika, the Executive Manager of PMT, said: “Based on our long-standing partnership with TNS/Kantar Media for the provision of television audience measurement, which we believe is one of the best in Europe, we decided to renew the current contract for the period of more than five years. We are glad to continue working together.”
Keld Nielsen, global commercial director, Kantar Media Audiences, said: “It’s a fascinating time to be working within the TV and measurement industries. We are proud that the television industry in Slovakia continues to benefit from the fruits of our long-standing partnership – rigorous and comprehensive analysis of the TV viewing habits of Slovakian people. The renewal of this prestigious contract is an important endorsement of our approach to delivering high quality audience data.”
Ivan Simek, MD of TNS Slovakia, said: “We are delighted that PTM have renewed their long-standing partnership with Kantar Media. We are proud of our technology, research skills and global experience and are committed to continue working with the Slovakian TV industry to further understand the nations viewing habits.”