MTG’s Viasat Broadcasting is implementing a number of changes to its Baltic management and at the same time expanding the production company Paprika Latino into the region.
The changes see Baiba Zuzena promoted to CEO of MTG’s Latvian free-TV and radio operations, Zuzena, who joined MTG in 2004, was most recently COO of free-TV and radio in Latvia.
Raivo Rosts will continue in his role as CEO pay-TV Baltics, while Kaspar Ozolins will leave his position as CEO of MTG’s Baltic operations and join Paprika Latino as head of Baltic operations in the autumn.
Paprika Latino, which has been 53%-owned by MTG Studios, MTG’s content division, since June 2012, will meanwhile add Estonia, Latvia and Lithuanian to its current portfolio of seven countries.
Furthermore, Marek Singer, executive VP of the groups’ Central European broadcasting, will resume responsibility as CEO of MTG’s Baltic broadcasting operations.
Commenting on the changes, he said: “Baiba has been instrumental in establishing MTG as the number one media house in Latvia, where we currently operate six free-TV channels and she is the right person to develop further growth and make strategic decisions in the country. I would also like to thank Kaspars for his dedication and the business acumen he has demonstrated in establishing MTG as the leading pan-Baltic free-TV and pay-TV broadcaster and DTH satellite operator and I am very much looking forward to working closer with this exciting market.”
