Consumers now rate VOD as the most valuable service from their TV subscription.
The new study, conducted in the United States by Frank N. Magid Associates on behalf of Vubiquity, found to 62 per cent of consumers value VOD highest, above DVRs (60%) HD channels (55%) and premium channels (47%).
One of the most significant findings was the belief of 65% of on demand users that “Everything I might ever want to watch is easily available” On Demand. In a similar survey Vubiquity conducted in Q4, 2010, only 12 % agreed with that same statement.
“Vubiquity has seen a dramatic increase in the amount of television content we manage for VOD which directly correlates to what consumers reported in this study. In 2012, we managed over 85,000 total hours of FOD content, 86 percent more than 2 years before, and the increase in HD was 285%,” said Laurie Lawrence, CMO of Vubiquity. “And the amount of content continues to grow. Vubiquity’s expertise at quick-turn content for the C3 window enables content owners to monetize their FOD content, which leads to more content on the platform, driving increased value for the consumer, and in turn, for the service provider.”
The increased availability of ‘boxed sets’ within on demand services had been accompanied by a corresponding rise in binge viewing. 76% of the survey’s respondents say they watched three or more episodes of a TV show consecutively in one sitting, with nearly 40% indicating that they do this more often now compared with 12 months ago.
