• Subscribe to our Daily News Emails
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

C & E Europe markets ready for mobile video

February 25, 2013 12.47 Europe/London By Robert Briel

Mobile users in Central and Eastern Europe are waiting for the right mobile video services to be deployed, according to a new report from Vidiator. The report found that consumers are starting to explore the potential of smartphones and there is an appetite to pay for mobile video content.

CEE’s mobile consumers, much like their counterparts in western markets, are showing signs of a potentially huge appetite for mobile video content. As a result operators, broadcasters and content providers are looking at how to make the most of this market opportunity, one that is currently being driven by consumer demand and one that presents new challenges and revenue opportunities.

Based on a survey of 1,105 mobile phone owning consumers from five countries in CEE (Poland, Czech Republic, Slovakia, Romania and Bulgaria), the report outlines consumers’ mobile usage habits, the current demand for mobile video services, content preferences, the potential video consumption use cases and the factors impacting consumers’ willingness to pay for mobile video services.

The key highlights include: Half of all respondents expressed a definitive interest in watching TV on their mobile phones. This figure was as high as 69% in Romania.

Only 15% of total respondents claimed to have no interest in watching TV services on their mobile phones.

Local news and weather was the most desirable genre of content in every region, with as many as 71% of respondents in Poland expressing an interest in this type of content.

69% of respondents indicated a desire to consume mobile video services whilst traveling or going about their daily commute to work. This was the most popular scenario in all regions, particularly in Bulgaria.

More than a third of total respondents would be willing to pay for continuous engagement e.g. a service that lets you stream live TV/movies on your mobile whilst out and about… then pick up from where you left off on the main living room TV.

A relatively high number of respondents looking to use their mobile to watch TV in the bedroom, which has major implications for operators andhighlights the opportunity for them to act as a gateway to content not only outside but also inside the home.

The vital link between providing a good user experience and consumers’ willingness to pay for services with quick load times with no buffering and guaranteed sound and picture quality identified as the most important factors in all regions.

“Our new report shows that consumers in central and Eastern Europe are ready and waiting to pay for mobile video content,” said Tae Sung Park, CEO at Vidiator.

“The smartphone revolution is clearly happening in the countries we surveyed and as a result people want access to more content on the move and on second screens in the home. Operators and content owners now need to step up and roll out these services at the right price point; working with an end-to-end solution provider who knows the challenges and how to effectively monetise their content.”

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on WhatsApp (Opens in new window) WhatsApp

Related

Filed Under: Central & East Europe, Mobile TV, Newsline, Research Tagged With: Vidiator Edited: 25 February 2013 12:47

Avatar photo

About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

Latest News

  • US streaming eclipses combined broadcast and cable for first time
  • Tele2 Latvia warns fraudsters are using smart TVs to obtain personal data
  • Prime Video to screen Premier League in the Netherlands
  • Viaplay Group launches dedicated sports channel
  • Landmark distribution deal puts TF1 channels on Netflix in France

Most Popular

  • Landmark distribution deal puts TF1 channels on Netflix in France
    Landmark distribution deal puts TF1 channels on Netflix in France
  • Viaplay Group launches dedicated sports channel
    Viaplay Group launches dedicated sports channel
  • Prime Video to screen Premier League in the Netherlands
    Prime Video to screen Premier League in the Netherlands
  • Sky, Channel 4 and ITV to launch premium video advertising marketplace
    Sky, Channel 4 and ITV to launch premium video advertising marketplace
  • US streaming eclipses combined broadcast and cable for first time
    US streaming eclipses combined broadcast and cable for first time
  • Tennis Channel expands with new streaming partners and sports rights
    Tennis Channel expands with new streaming partners and sports rights
  • Tele2 Latvia warns fraudsters are using smart TVs to obtain personal data
    Tele2 Latvia warns fraudsters are using smart TVs to obtain personal data

White Paper

White Paper: Why Wi-Fi 7 is critical for ISPs in the gigabit+ era

Today, consumers are increasingly using bandwidth-intensive and latency-sensitive workloads, such as 4K and 8K streaming, online gaming, and AR/VR applications. As a result, Internet Service Providers must update their networks and by extension Wi-Fi experiences and performance. … [Download the White Paper ...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Editorial

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Commercial

Arundel View Cottage
Wepham
West Sussex
BN18 9RA
sales@broadbandtvnews.com

Connect with Us

 

Copyright © 2025 Broadband TV News LLP · Log in

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OK