Google has announced it is abandoning its Google TV ads program, the ad management solution that sold inventory on behalf of clients including Cox Media, DirecTV and Verizon.
The scheme was launched in 2007 and was designed to bring digital buying and measurement technologies to traditional TV advertising.
“Video is increasingly going digital and users are now watching across numerous devices. So we’ve made the hard decision to close our TV Ads product over the next few months and move the team to other areas at Google,” the company said in a blog post. “We’ll be doubling down on video solutions for our clients (like YouTube, AdWords for Video, and ad serving tools for web video publishers). We also see opportunities to help users access web content on their TV screens, through products like Google TV”.
Google said it intended to support clients as the product was wound down.
The service reached a total of 42 million households across the United States, though was seemingly ineffective.
