IBC 2012 PREVIEW – AMSTERDAM. Stand no. 4.A55. Agama Technologies is launching a churn identification application addition to its DTV Monitoring Solution at IBC2012.
This latest innovation brings enhanced support to TV operators worldwide in their mission to reduce churn rates, thereby securing higher revenues and reduced costs for customer acquisition.
Churn, the process of loosing subscribers over time, is a major concern for TV operators worldwide. As the pay TV market develops, all operators – be they direct-to-home, cable, IPTV or OTT – face greater competition.
Managing the service quality to retain customers has become vital for growth and profitability. A reduced churn rate has very clear business implications, as increased customer loyalty directly translates into higher revenues and reduced costs for customer acquisition.
A strategy to actively reduce churn rates naturally entails identifying those customers at risk of leaving the service. Insight into and understanding of the customer experience and quality distribution is essential to be able to accomplish that.
At IBC2012, Agama is launching a churn identification application extension to its DTV Monitoring Solution, which can identify customers experiencing problems and at risk of churning. It utilises intelligent analytics to data mine the real-time, 24/7 service quality monitoring data for every single customer, and it is scalable to operators with millions of subscribers.
“Proactively working to reduce churn rates by automatically identifying customers at risk, and of course the issues behind their problems, is a high-potential opportunity for all TV operators,” said Johan Görsjö, director of product management at Agama Technologies.
“We’ve had the privilege of working in close cooperation with a number of leading operators for several years, giving us extensive real-world experience in advanced quality and customer satisfaction management and analytics. This has proved essential when developing the new churn identification application extension to our solution.”
