Time Warner’s HBO has entered into a partnership with Parsifal International to launch HBO Nordic, a new joint multiplatform video distribution venture serving Sweden, Norway, Finland and Denmark.
According to Time Warner, further details about the new service will be announced in Sweden at the end of the month.
The news comes only a day after it was reported that Netflix plans to launch in the Nordics by the end of the year.
Commenting on HBO’s new venture, Simon Sutton, president, HBO International and Content Distribution, said: “HBO is delighted to be entering into a new marketplace and a promising partnership with Parsifal International.”
He added: “We look forward to working with this innovative company and making our new venture a great success.”
Meanwhile Peter Ekelund, owner of Parsifal International, said: “I am very proud and excited to be a partner with HBO”.
He continued: “The Nordic pay TV market has a tremendous growth potential for new innovative services which respond to the existing shifts in consumer viewing habits on multiple screens. Parsifal will bring its expertise in the distribution of Pay TV services on multiple platforms.”