Online video platform Ooyala has raised $35 million in a new funding round. In a statement the company said it would “aggressively standardise digital video experiences provided by multi-service operators (MSOs) and TV programmers”.
Ooyala plans to use the cash to build on its international operations in Europe, Asia, Australia and Latin America. Currently half of the company’s business is outside the United States.
Telstra Applications and Ventures Group, a subsidiary of the Australian telco, alongside previous investors Sierra Ventures, Rembrandt Venture Partners and CID GROUP amongst others, led the Series E funding.
“The lines between online video and TV are blurring. Service operators everywhere are redefining their offerings for digital, multi-screen consumption. Ooyala has been the driving force the past few years, innovating and helping broadcasters and operators transition their business models to not only maintain but improve the economics of traditional television,” said Jay Fulcher, chief executive officer of Ooyala.
It is anticipated that Telstra will also become a major customer and reseller, offering Ooyala software, analytics and service in the Australian market.
The reseller network already includes Telefonica and Yahoo! Japan.
