Russia’s Rostelecom has commercially launched a new interactive, three-screen product.
Available throughout the whole country, it offers viewers up to 200 TV channels, 17 of which are in HD, and can be received on TVs, PCs and iPads.
‘Interactive TV’, as the product is known, includes a number of additional features including VOD and recording up to three channels at one time.
It costs, depending on the options chosen, between R220 (€5.6) and R280 a month to receive.
‘Interactive TV’ also gives access to the entertainment media portal Zabava, which has a large collection of legal content including over 60,000 e-books, 8,000 games and over a million music tracks.
The new service can in addition be constantly be updated thanks to the agreements Rostelecom has in place with a number of leading content providers including Universal Studios, Warner Bros, Disney, Sony Pictures and 20th Century Fox.
Significantly, ‘Interactive TV’ can already reach around 900,000 Rostelecom customers.
In a separate development, Rostelecom has announced that its net profit in the first quarter, according to Russian Accounting Standards (RAS), amounted to R13.3 billion.
