TV4 distribution chief Märta Rydbeck is moving to Ericsson to become head of broadcast managed services. Rydbeck’s former deputy David Österlund will take her place at the Swedish commercial channel.
Rydbeck, who previously managed Eurosport’s operations in the Nordic region, will work on Ericsson’s expanding broadcast services division. Already Ericsson is responsible for playout and other technical services at TV4 and its premium network Canal+.
She will work within Ericsson’s Global Services business unit, reporting to Valter D’Avino.