UPC will become the first cable operator to broadcast in 3D in Romania later this month, when it transmit coverage of the Roland Garros tennis tournament on Eurosport.
According to Romania Insider, the cable operator has invested €100 million on its network in the country so that it can broadcast in the format.
UPC Romania currently has 23,000 HD subscribers – it was also the first operator to introduce HD services into the country – while 3DTV sets are still relatively rare, with 2,000 (1,400 in 2010) having so far been sold.
Although Panasonic Romania, cited in ZF, quotes higher figures – 4,000 in 2010 and 8,000 this year – only around 1% of TV set currently deployed in Romania are 3D.
Roland Garros will run from May 22- June 5.
