Prince William and Kate’s Royal Wedding has broken into the Top 10 most-viewed live events on mobile in the US, according to MobiTV – but only just. It is now at the number 10 position of most watched events on the MobiTv platform.
The mobile TV audience spike during the Royal Wedding was revealed after the event appeared in a list that MobiTV has published, which charts the ten most-viewed live events in the company’s history.
Historically, live events have driven mobile TV usage. MobiTV’s list of live broadcasts that have attracted large audiences of mobile TV viewers include Tiger Wood’s press conference, in which he made his famous ‘Mea Culpa’ to the world, the presidential inauguration of Barack Obama and news footage of the earthquake and resulting tsunami in Japan.
The breaking news of the death of Michael Jackson attracted the biggest audience, with the likes of Fox News, MSNBC and ESPN Mobile TV all experiencing an increase in ratings. Access to mobile TV means that consumers have the chance to tune into watch live events irrespective of their location or the time of day.
The full all-time Top 10 of live events at the US Mobi TV platform reads as follows:
1) The death of Michael Jackson – June 25, 2009
2) United States vs. Algeria World Cup 2010 live football match – June 23, 2010
3) President Obama’s inauguration – Jan. 20, 2009
4) Michael Jackson’s memorial service -July 7, 2009
5) Japan earthquake and tsunami – April 11, 2011
6) Sarah Palin/Joe Biden vice presidential debate – Oct. 2, 2008
7) Tiger Woods’ press conference – April 5, 2010
8) Barack Obama/John McCain presidential debate – October 15, 2008
9) Dallas Cowboys/New Orleans Saints Saturday Night Football – Dec. 19, 2009
10) Will and Kate’s Royal Wedding – April 29, 2011
