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Growing interest for OTT and Connected TV

February 22, 2010 16.22 Europe/London By Robert Briel

Nearly 37% of broadband households in North America are extremely or very interested in viewing over-the-top video content on the home TV, according to market research firm, In-Stat. The demand is growing as companies such as Amazon, Hulu, Netflix, and Apple, offer streamed or downloadable TV and movie content.

Similarly, a growing set of web-enabled TV devices are now proliferating across device categories that include digital TVs, Blu-ray players, Digital Media Adapters (DMAs), network attached storage, and set-top boxes.

“By 2013, In-Stat predicts that nearly 40% of all digital TV shipments will be web-enabled devices, said Norm Bogen, In-Stat analyst, in a statement. “Across all categories, there will be over one-half billion web-enabled CE devices in operation worldwide by 2013. Shipments of such web-enabled devices will see a compound annual grow rate (CAGR) of nearly 64% between 2008 and 2013.”

Recent research by In-Stat found the following: in 2009, there were five broadband households worldwide for every web-enabled CE device. By 2013, this ratio will be 2:1. In-Stat’s consumer survey indicates that over half of US consumers with network-connected Blu-ray players/recorders use Wi-Fi, while 30% use Ethernet.

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Filed Under: Connected TV, Newsline, On Demand/VOD, Research, Web TV Edited: 22 February 2010 18:29

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About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

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