Per Norman, the CEO of Swedish DTT pay platform Boxer, is to step down as part of a restructuring by the Teracom Group. His place will be taken by Crister Fritzson, adding to his responsibilities as Teracom’s Group CEO, and himself a former Boxer CEO.
“Growth in the Swedish pay-TV market is slowing. We are entering a situation of intense competition where it is important that the group structure constant is as effective as possible. The pay-TV business must adapt to the Group structure and the tougher market situation, and the board has therefore decided that Per Norman will leave his position at Boxer, confirmed Teracom chairman Åsa Sundber.
Although Boxer ended 2009 with 968,500 households in Sweden, Denmark and Finland, the 45,000 gained in new market Denmark was below expectations, particularly given the new channel line-up that was introduced after ASO in Denmark last October.